Apple iPad Marketing Has Begun
Photo taken at 9:10 PM PT on eve of iPad HD or iPad 3 launch. Apple Marketing rarely plays with colors in the Apple logo
Photo taken at 9:10 PM PT on eve of iPad HD or iPad 3 launch. Apple Marketing rarely plays with colors in the Apple logo
Apple is applying great marketing to an problem that Steve Jobs wanted to solve: revolutionize education
A new book titled “One More Thing” will be both an insider’s view of Apple that tells what it was like at Apple before, during and after Steve’s return, as well as details of the author’s – Steve Chazin – own personal journey.
After spending the last few weeks thinking about Steve and the impact he had on the world, I've decided to write a more detailed book
Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today’s iPhone 4S product launch – Tim Cook’s first – says the answer may be no.
I have heard from many friends since Steve Jobs' resignation. As we discuss frequently on this blog it is clear that Steve changed the way
Can’t help but be overwhelmed by Apple’s continual record setting days. First Apple set a record for revenue and then hit an all time high
UPDATE 7/5: Nice job Avid (Hi Paul!) I love it when worlds collide. As many of you know, I worked at Apple for about
Walk into an Apple Store and you’ll feel less like you are in a retail outlet and more like you are in a museum. Why is this?
After many years of trailing Google, today Apple finally became the world's most valuable brand. This according to the BrandZ index which determines how brand