Inspired by Steve: My New Book on Apple Marketing

After spending the last few weeks thinking about Steve and the impact he had on the world, I've decided to write a more detailed book about my life and Apple.  This book will reveal what it was like to work at Apple during the dark days before Steve returned as well as how Apple changed the world under Steve's leadership.  You'll learn some secrets about Apple that I've shared in some of my keynote speeches including how I almost died the same year that Apple almost died, why the original iMac was translucent, and how iTunes was an accident.

As an experiment, I will begin by releasing some of chapters on these pages under new posts.  My hope is that you will enjoy my writing and give me some feedback and in return I may release some chapters for free as I've done with my short ebook.

Stay tuned, and thanks for your help on this labor of love.

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