Steve Jobs’ Legacy and the Power of Apple Marketing

I have heard from many friends since Steve Jobs' resignation.  As we discuss frequently on this blog it is clear that Steve changed the way people relate to technology.  Before Steve computers were relegated to the white-coated high priests of the raised-floor, air conditioned labs where mere mortals never dared tread.  Steve changed all that – giving us first the "Computer for the Rest of Us" and then eventually changing the way everyone consumes their music, movies, magazines and even the Internet.

Steve will long be equated with the small letter "i" – at once meaning Internet, innovation, inspiration but most importantly individual.  He leaves a legacy as our generation's Thomas Edison: both proud, determined inventors who would not rest until they sparked equal technological and cultural revolutions literally empowering people to reach higher and dream bigger.

Some day I will tell the story on this blog about how I got my first job at Apple and how I resigned during Apple's darkest days…only to be invited back by Steve Jobs to help him save the company.  That story reminds me of the transformational power of a true leader.  A person who with one breath convinced me to take a chance on the future when – on paper – Apple didn't have one.  That same leadership and unwavering attention to detail and the belief that people deserved better is what sparked the iMac (which begat the iBook, iPod, iPhone and iPad) and began the love affair we now have with technology – formerly cold, austere and beige and now sleek, reflective and affectionate.  In many ways – thanks to Steve – our romance with technology has only just begun.

3 thoughts on “Steve Jobs’ Legacy and the Power of Apple Marketing”

  1. Margaux Panlilio

    Steve Jobs is not just a man who knows business, but a man who cares for humanity. I have read so many articles about him resigning, and I know you will find it weird, but I always look up in the sky and cry. I agree on every points you said about him… and I can even add more.
    I have so much respect for him, and for Apple in evolving the way people think about machines…if before we are all used to saying “Man and the Machine”, because of Apple and Steve Jobs, we can now start getting use to saying “Man and their Machine”… Cheers!

  2. I don’t know that much about Steve Jobs’ history but I do know he is the brain behinds Apple’s innovation. I remember the the iMac first came out and made computers look cool. I remember when MP3 players started coming out and then came the iPod and people went crazy over it and it made them more mainstream. Steve Jobs is truly a great Leader, Innovator and person in general.

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