Steve Chazin
March 10, 2012
Apple Marketing
Apple iPad Marketing Has Begun
Photo taken at 9:10 PM PT on eve of iPad HD or iPad 3 launch. Apple Marketing rarely plays with colors in the
Steve Chazin
March 7, 2012
Apple Marketing and the Education Opportunity
Apple is applying great marketing to an problem that Steve Jobs wanted to solve: revolutionize education
Steve Chazin
January 18, 2012
UPDATE: Brand new BBC Program on Steve Jobs
View a brand new BBC television special on the life and times of Steve Jobs: Billion Dollar Hippie (with new details from Apple insiders…including yours truly)
Steve Chazin
December 17, 2011
My New Book on Apple: “One More Thing”
A new book titled “One More Thing” will be both an insider’s view of Apple that tells what it was like at Apple before, during and after Steve’s return, as well as details of the author’s – Steve Chazin – own personal journey.
Steve Chazin
November 7, 2011
Inspired by Steve: My New Book on Apple Marketing
After spending the last few weeks thinking about Steve and the impact he had on the world, I've decided to write a more
Steve Chazin
October 21, 2011
Tribute to Steve Jobs
Steve Jobs' death hit me in a way I wasn't expecting, even though I was expecting Steve Jobs' death. I'll write much more
Steve Chazin
October 7, 2011
First Apple Launch without Steve Jobs
Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today’s iPhone 4S product launch – Tim Cook’s first – says the answer may be no.
Steve Chazin
October 4, 2011
Steve Jobs’ Legacy and the Power of Apple Marketing
I have heard from many friends since Steve Jobs' resignation. As we discuss frequently on this blog it is clear that Steve changed
Steve Chazin
August 25, 2011
Final Cut Pro X, Avid and Apple’s Marketing Strategy
UPDATE 7/5: Nice job Avid (Hi Paul!) I love it when worlds collide. As many of you know, I worked at Apple
Steve Chazin
June 24, 2011