I’m glad to see this. Seems like some people in Redmond think that with Steve out of action, now is the time to strike. I’m eager to see the commercials – not just for their creativeness – but to see if their timing is right. Apple is in danger of all fads – too much for too long tires people out. Can Microsoft become cool again?
I don’t know but my gut tells me that Apple knows this and they are waiting for the perfect time to shock and awe the world again. All those iTunes dollars are funding something big…
As soon as they sense Mr. Bill & Co. have closed some psychological coolness gap, Apple will do something amazing. Or perhaps Apple’s time in the sun is over for a while. We’ll see.
Update: So just when I was willing to give Microsoft the benefit of the doubt, I see them up to their old stupidity again. I discovered that these ads are online, at Microsoft’s own website. So I wanted to watch them. But then I got this message:
There is no way I’m installing another plug-in on my browser just to watch videos. Microsoft should know this is the kneejerk reaction of all Mac users – and most other web surfers. The videos should have been in Flash or MPEG2 or even WMV. Want to really impress those Mac guys? Offer an HD Quicktime version. But this is a marketing site who’s purpose is simply to spread the word. And you have to make it easy for your customers to do this. I’m spreading the word: Microsoft still doesn’t get it. Call me Steve (Ballmer) if that’s not clear enough for you. Oh yeah, and read my eBook! It’s a PDF and it’s free.
Mac Fans Fight Back: Love the Mac Fanboy response to this ad: guy offers to give his 17″ MacBook for free!
One more: Did Microsoft FAKE Lauren’s entrance to the “Mac” Store?