Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today’s iPhone 4S product launch – Tim Cook’s first – says the answer may be no.
I have heard from many friends since Steve Jobs' resignation. As we discuss frequently on this blog it is clear that Steve changed the way
UPDATE 7/5: Nice job Avid (Hi Paul!) I love it when worlds collide. As many of you know, I worked at Apple for about
Walk into an Apple Store and you’ll feel less like you are in a retail outlet and more like you are in a museum. Why is this?
After many years of trailing Google, today Apple finally became the world's most valuable brand. This according to the BrandZ index which determines how brand
Apple iPad 2 commercial is elegant and simple. Just like the iPad.
Apple had another blowout quarter. No surprise there. But what's hidden in the numbers is a surprise. Tremendous optimism for the new Apple Cloud strategy
Conan O’brien gives us an idea how the next Apple product could be marketed…even without knowing what the product is. Pretty funny (and not that
Skype Video Chat gets a great Video that shows how Apple’s Marketing Strategy has influencing Skype’s marketing department
I know there has been some hoopla around the eventuality of AirPlay coming to a television set near you. But not much has been made