Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today’s iPhone 4S product launch – Tim Cook’s first – says the answer may be no.
I have heard from many friends since Steve Jobs' resignation. As we discuss frequently on this blog it is clear that Steve changed the way
UPDATE 7/5: Nice job Avid (Hi Paul!) I love it when worlds collide. As many of you know, I worked at Apple for about
Walk into an Apple Store and you’ll feel less like you are in a retail outlet and more like you are in a museum. Why is this?
After many years of trailing Google, today Apple finally became the world's most valuable brand. This according to the BrandZ index which determines how brand
Apple iPad 2 commercial is elegant and simple. Just like the iPad.
Apple had another blowout quarter. No surprise there. But what's hidden in the numbers is a surprise. Tremendous optimism for the new Apple Cloud strategy
Skype Video Chat gets a great Video that shows how Apple’s Marketing Strategy has influencing Skype’s marketing department
Does Steve Jobs wear his famous black turtleneck and jeans for a special reason?
Will Apple survive without Steve Jobs or will he come back soon?