So today, forgiving a rare, poorly worded Apple teaser, was supposed to be a day never to forget. After all, there is only one day when the Beatles catalog finally makes its way to iTunes. Steve, ever in charge of Apple's marketing, clearly believed this was a milestone to not only share but also sell in a big way. So Apple took down their website yesterday and replaced it with this teaser:
And today, they did it again – giving all that whitespace on their home page, iTunes and the iTunes App to the one and only Beatles:
And as people are wont to do (me included) this news, while intriguing, seemed underwhelming given traditional Apple teases (and the simple fact that most real Beatles fans already have their music on their iDevices). So, what do you do with that pent up excitement – well let the crowdsourcing games begin – (as started by the website Abajillion Hits) – can you come up with your own? Too funny!
“So today, forgiving a rare, poorly worded Apple teaser, was supposed to be a day never to forget.”
Speaking of “forgot” and “rare”, I can’t remember the last time you popped up on my RSS feed 🙂
I am not sure what to make of this. On one hand I like many Beatle fans have long had the music in my iTunes collection by ripping CDs. On the other hand from what I understand the Beatles are still among the top 10 of music sold so maybe this is a win for Apple. Is the deal exclusive, will Amazon or others also be selling digital Beatle tracks?
Hi Perry! Yeah, I think I’ve been away too long too! I just checked my iTunes library – I have 38 Beatles songs – all ripped from original CDs. Soon that option may disappear – 1) because CDs are going to die and 2) CD/DVD drives won’t exist (witness MacBook Air or any iOS/Android playback device)
So “ripping” (why is it called that, BTW) your own music may soon be rare and forgotten…
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