So today, forgiving a rare, poorly worded Apple teaser, was supposed to be a day never to forget. After all, there is only one day when the Beatles catalog finally makes its way to iTunes. Steve, ever in charge of Apple's marketing, clearly believed this was a milestone to not only share but also sell in a big way. So Apple took down their website yesterday and replaced it with this teaser:
And today, they did it again – giving all that whitespace on their home page, iTunes and the iTunes App to the one and only Beatles:
And as people are wont to do (me included) this news, while intriguing, seemed underwhelming given traditional Apple teases (and the simple fact that most real Beatles fans already have their music on their iDevices). So, what do you do with that pent up excitement – well let the crowdsourcing games begin – (as started by the website Abajillion Hits) – can you come up with your own? Too funny!