Apple took the unique step today of refunding credit cards of those who purchased iPhone bumpers automatically. Instead of requiring me to do something to get my refund, they did it for me. Nice touch. As a marketer faced with turning a bad thing into a good thing, this is a good thing. (Imagine their eStore processing – find all the case orders by SKU, then proactively refund tax and shipping to all purchasers everywhere – not a trivial task I assure you.)
Further, they created an iPhone 4 Case Program app to order your case for folks who haven't purchased a bumper yet with some pretty good options. Hit it up here.
Next question: do new iPhone 4 units ship with the iPhone Case Program app pre-installed until Sept? Anyone know?