So much has been written already about the devastating blow to Apple’s PR machine following the huge nightmare of the iPhone 3G launch. One reader pointed out Seth Godin’s great perspective on this and I’ve had many people contact me to discuss what marketers can learn from it. I’ve decided to do a free, live webinar next week to talk about Apple’s marketing, the 5 secrets they have used to become the world’s best marketing machine and their recent missteps.
To join this session, simply click here at 11 am EDT next Tuesday, July 22nd. Through the magic of Dimdim Web Meeting you will be able to see, hear and chat with me and others right in your web browser – no install required. I’ll walk through some Keynote slides I’ve prepared related to my eBook and then we can have a frank and open discussion about Apple’s marketing prowess. I hope this new medium will afford us a chance to discuss – together – some of the issues that impact all of us and how we can learn from it. See you (literally) there!
P.S. If any Apple marketers want to join, please let me know and we’ll be sure to give you a chance to respond – LIVE!