Sorry about the long title, but it occured to me today that the form factor of the iPod touch and the iPhone are nearly identical for one reason: to make it appear as if the iPhone is gaining marketshare.
In a nutshell, Apple’s white iPod headphone strategy (as I discuss in my free eBook) has long embraced the power of users selling Apple’s stuff for them. Everytime you see a person wearing those distinctive white headphones (or anytime you wear them) you are experiencing a powerful form of free viral marketing for Apple. This is word of mouth done on a silent level: what I call WOS – or Word of Silence. Anyone who witnesses this has an instinctive reaction to figure out what they are missing. And therein lies the power – people want to be part of the club. And how many times have you seen white headphones today? I bet the answer is A Lot.
Now Apple could have given the iPod touch a very different form factor, as they have done with every other iPod. But they made it nearly indistinguishable at first glance from the iPhone so people would begin to feel that the iPhone was getting more popular. Popularity drives demand and demand results in sales.
Have you seen an iPhone today? Can you tell the difference between it and the iPod touch?
It’s totally true! I also think they’re making me deaf…btw, to fuel the fire, found a cool contest where you can win the new video ipod nano:
http://www.stratadirect.com/iPod/
there is of course another reason as well…
the iPod Touch and iPhone are convergence devices…
both product lines will eventually merge as one product. it may take many many years.. but this is the first evidence of it.
you are really paranoid… They are the same size because of the screen size, firmware, software, etc… sheesh!
what you’re say about White headphones as a viral marketing is the reason why I don’t use anymore these Apple headphones with my iPod.
First, I don’t assume (and accept) to be a live ads. And second, there’s a lot of best headphones for less cost.
Mine are Sony, black… and like this I look less as a sheep.
I think you are thinking too hard.
Why reinvent the wheel? The iPhone form factor is brand new, fresh, slick, exciting, etc. Apple was smart to use the iPhone as a blueprint for designing the iPod Touch.
As long as the design says Apple – it doesn’t matter if it reinforces the iPhone or the iPod brand.
What is the newest song in the ipod touch commercial-not “music is my hot, hot..” but the latest one “look”?
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You’re dead-on about the iPhone and iPod touch looking similar, except the touch is slimmer. The comment about convergence is valid: with iPhone hardware and software powering the iPod touch since the 3rd generation. And the new 4th generation even has cameras, enabling video calls…