So Apple keeps hitting new milestones (as does the rest of the tech sector, it seems) even though today seems like a wild rollercoaster: stocks hitting all time highs around lunchtime, retreating that ground and then some by mid-afternoon.
The last time I purchased Apple shares was when it was trading at $13 or so. That was 2 splits ago, so I’m pretty happy. (Wish I hadn’t sold most of it when I bought my house…I could own my own house if I didn’t)
Do you think Apple is valued properly? Do you own Apple stock? I’m doing an informal poll here…part of me thinks that one of the reasons why we care so much about what Apple is doing is we’re connected to them in 3 parts of our life:
Practical: It’s the computer we use (and it’s better than Windows)
Emotional: It’s the company we root for (because it’s the underdog)
Financial: It’s the company we own (we have a real stake in it)
All these things add up to being more than a product, or a company, or a stock. It’s all 3 and it’s why we care so much. Do you?