Will Apple Buy Facebook?
Steve Chazin
June 5, 2012
Will Apple buy Facebook in order to get a social network that creates more users and expands its reach?
Apple iPad Marketing Innovation meets…clothing?
Steve Chazin
March 10, 2012
Is the time right for iClothing?
Great Apple Marketing Built the World’s Most Valuable Brand
Steve Chazin
May 9, 2011
After many years of trailing Google, today Apple finally became the world's most valuable brand. This according to the BrandZ index which determines how brand
iPad is changing the face of TV
Steve Chazin
March 24, 2011
I know there has been some hoopla around the eventuality of AirPlay coming to a television set near you. But not much has been made
Products Don’t Sell. People Do.
Steve Chazin
February 8, 2011
People follow other people’s opinions more than the carefully crafted collateral of the product’s marketer. Learn how to leverage the power of the iGeneration.
Products Don’t Sell. People Do.
Steve Chazin
February 8, 2011
People follow other people’s opinions more than the carefully crafted collateral of the product’s marketer. Learn how to leverage the power of the iGeneration.
The Android Threat to Apple
Steve Chazin
January 6, 2011
Can Apple survive the Android threat?
The Android Threat to Apple
Steve Chazin
January 6, 2011
Can Apple survive the Android threat?
Apple Responds to the FCC
Steve Chazin
August 21, 2009
Apple today answers the FCC's questions relating to the Google Voice application rejection. This is a classic case for Apple's marketing department: how to come
Apple Responds to the FCC
Steve Chazin
August 21, 2009
Apple today answers the FCC's questions relating to the Google Voice application rejection. This is a classic case for Apple's marketing department: how to come