The Retail Secrets of Apple
Hi folks. Hard at work updating my new eBook about The Secrets of Apple’s Retail Success as a follow up to my existing eBook: MarketingApple, The
Hi folks. Hard at work updating my new eBook about The Secrets of Apple’s Retail Success as a follow up to my existing eBook: MarketingApple, The
I know there has been some hoopla around the eventuality of AirPlay coming to a television set near you. But not much has been made
Yeah, the iPad is making the rounds this week – and the best juxtaposition of how Apple gets marketing right and Amazon gets it wrong
Okay, now this is getting way too fun. Far be it for me to resist from the rampant rumor mongering, but here is what I
I’ve said it many times before and I’ll say it again: word of mouth marketing is the most important form of marketing. Study after study
I’ve said it many times before and I’ll say it again: word of mouth marketing is the most important form of marketing. Study after study
Leopard, Apple’s latest OS hits shelves tomorrow and the marketing department isn’t leaving anything to chance. Already folks like Ed Baig (who I recently met
Leopard, Apple’s latest OS hits shelves tomorrow and the marketing department isn’t leaving anything to chance. Already folks like Ed Baig (who I recently met
So it looks like I’m not the only one saying that Apple is changing recently. Now the LA Times ran a story in the business
So it looks like I’m not the only one saying that Apple is changing recently. Now the LA Times ran a story in the business