Inspired by Steve: My New Book on Apple Marketing
Steve Chazin
October 21, 2011
After spending the last few weeks thinking about Steve and the impact he had on the world, I've decided to write a more detailed book
Tribute to Steve Jobs
Steve Chazin
October 7, 2011
Steve Jobs' death hit me in a way I wasn't expecting, even though I was expecting Steve Jobs' death. I'll write much more on these
First Apple Launch without Steve Jobs
Steve Chazin
October 4, 2011
Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today’s iPhone 4S product launch – Tim Cook’s first – says the answer may be no.
Final Cut Pro X, Avid and Apple’s Marketing Strategy
Steve Chazin
June 24, 2011
UPDATE 7/5: Nice job Avid (Hi Paul!) I love it when worlds collide. As many of you know, I worked at Apple for about
Apple marketing strategy drives earnings and hides iCloud secret
Steve Chazin
April 28, 2011
Apple had another blowout quarter. No surprise there. But what's hidden in the numbers is a surprise. Tremendous optimism for the new Apple Cloud strategy
Apple Marketing without an Apple Product (funny)
Steve Chazin
April 21, 2011
Conan O’brien gives us an idea how the next Apple product could be marketed…even without knowing what the product is. Pretty funny (and not that
Skype borrows from Apple’s Marketing Strategy to demonstrate the power of video
Steve Chazin
April 4, 2011
Skype Video Chat gets a great Video that shows how Apple’s Marketing Strategy has influencing Skype’s marketing department
iPad is changing the face of TV
Steve Chazin
March 24, 2011
I know there has been some hoopla around the eventuality of AirPlay coming to a television set near you. But not much has been made
Apple makes rare marketing mistake (or Newton Marketing part 2)
Steve Chazin
May 13, 2010
Why is Apple marketing making the same mistakes with iPad as with Newton?
Apple makes rare marketing mistake (or Newton Marketing part 2)
Steve Chazin
May 13, 2010
Why is Apple marketing making the same mistakes with iPad as with Newton?