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Apple Marketing

Apple Vision Pro: Marketing Failure or Smash Hit?

Apple struggles to market their novel products, as seen with the Newton and iPad. Their marketing excels when they focus on their strengths, yet the new Apple Vision Pro’s success is uncertain, potentially targeting a niche market without solving a significant problem.

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Revolutionizing Home Health and Fitness: The Benefits of the Apple Watch

The evolution of the Apple Watch from a trendy smartwatch to a pivotal health and fitness ally exemplifies the unpredictable trajectory of technological innovation. As health-tracking features gradually found their way into the watch, user anecdotes revealed its unexpected capacity to detect health anomalies, driving Apple to fortify its health capabilities and inadvertently inspiring a broader health tech movement

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