Wow. $55 Billion in 12 weeks yet…

Stock falls 10% after hours. Struck by how fast the sentiment towards Apple has turned in the last few months. But people are discounting the huge ecosystem of devices, content and payment systems Apple has built. As much as I hate to say it, Apple’s troubles are not product or finance driven. Simply put, Apple Marketing must improve to renew people’s love affair with the only company that can make technology cool, relevant and transformative.

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