My good friend David Meerman Scott's great new book "World Wide Rave"
is rising up the business book charts because its practical advice
makes sense in today's economy. Put simply, Rave looks at what
triggers a worldwide phenomenon and how any marketer can use modern
tools like blogs, Twitter, and social media to have buyers notice and
take action.

This is similar to one of my 5 Secrets of Apple Marketing
in my free eBook: how to empower users to help you generate lift for
your products or services.
David has a whole case study in his book about how I launched this
MarketingApple blog and explores other success stories in a clear,
conversational style. He even made the book portable; it is small and
easy to read, share, and in my case strongly recommend.

While David has not focused on Apple's amazing turnaround and the
runaway success that started in 1997 with the launch of the iMac, I
think it is fair to say that even though Apple pre-dates the social
media tools David outlines in his book, Apple blazed the trail around
exciting and connecting users via multiple World Wide Raves. Maybe
that story deserves its own volume.

In the meantime buy this book (it's right there in the right side of this page in my sidebar) and
learn even more secrets you can employ today. Enjoy!

My good friend David Meerman Scott's great new book "World Wide Rave"
is rising up the business book charts because its practical advice
makes sense in today's economy. Put simply, Rave looks at what
triggers a worldwide phenomenon and how any marketer can use modern
tools like blogs, Twitter, and social media to have buyers notice and
take action.

This is similar to one of my 5 Secrets of Apple Marketing
in my free eBook: how to empower users to help you generate lift for
your products or services.
David has a whole case study in his book about how I launched this
MarketingApple blog and explores other success stories in a clear,
conversational style. He even made the book portable; it is small and
easy to read, share, and in my case strongly recommend.

While David has not focused on Apple's amazing turnaround and the
runaway success that started in 1997 with the launch of the iMac, I
think it is fair to say that even though Apple pre-dates the social
media tools David outlines in his book, Apple blazed the trail around
exciting and connecting users via multiple World Wide Raves. Maybe
that story deserves its own volume.

In the meantime buy this book (it's right there in the right side of this page in my sidebar) and
learn even more secrets you can employ today. Enjoy!