Many of you know that I'm a huge (and frustrated) Washington Redskins fan. And so it is with some delight when the worlds of Apple, marketing and football collide, as they did in this story.
Basically, Redskin marketing was more successful than the team itself, proving once again that great marketing can improve the perception of mediocre products. Something Apple learned a long time ago with the iMac.
Now, Mr. Snyder if you are reading this, please give me a call – you'll find my phone number on the back of my free ebook. I have a solution for the rest of your woes.