So I saw Apple's new television commercial and this new webpage that they just put up. Seemingly all good marketers are doing some green angle with their product messaging these days. But does this matter to most purchasers?
Let me ask my audience this simple question. Does the fact that Apple markets the new MacBook family as the "The World's Greenest Family of Notebooks" (carefully skirting saying the World's Greenest (single) Notebook) make you more likely to purchase one?
Let's hear your thoughts folks!
No.
I was out to dinner last night when I saw this ad. I couldn’t hear the audio but got the message (as intended, I know). I think that the people that Apple is marketing towards would be more likely to purchase this over something that doesn’t advertise it’s “Greeness”. I am an early adopter and bought the MacBook Pro right when it came out, thus making the green marketing pointless to me. But, given the free-thinkers and earth friendly audience, this is a good idea. This all plays into my college project right now which is all about apple marketing. I don’t see as much genius behind this ad as I see practicality and information which is very interesting to me.
I was out to dinner last night when I saw this ad. I couldn’t hear the audio but got the message (as intended, I know). I think that the people that Apple is marketing towards would be more likely to purchase this over something that doesn’t advertise it’s “Greeness”. I am an early adopter and bought the MacBook Pro right when it came out, thus making the green marketing pointless to me. But, given the free-thinkers and earth friendly audience, this is a good idea. This all plays into my college project right now which is all about apple marketing. I don’t see as much genius behind this ad as I see practicality and information which is very interesting to me.
I was out to dinner last night when I saw this ad. I couldn’t hear the audio but got the message (as intended, I know). I think that the people that Apple is marketing towards would be more likely to purchase this over something that doesn’t advertise it’s “Greeness”. I am an early adopter and bought the MacBook Pro right when it came out, thus making the green marketing pointless to me. But, given the free-thinkers and earth friendly audience, this is a good idea. This all plays into my college project right now which is all about apple marketing. I don’t see as much genius behind this ad as I see practicality and information which is very interesting to me.
It doesn’t make me any more likely to purchase a new MacBook, I would buy a Mac over the non-Mac anyway, it is the OS more so than the hardware. Understand that my statement comes from someone who is as “green” as I can be given my current situation, and no, I am not Irish.
The fact that the MacBook is “green” is a plus, but it is not a deal maker.
No, I must admit, not really!
It would not change my mind at all. Granted, I don’t currently own a Mac, but there are several features that would convince me to way before its “green-ness.”
To David’s point, I think amplifying the green message is more about retention for Apple. Their typical consumer is more attuned to the green message, so Apple is giving them one more reason to be a happy Apple customer. And more more reason to tell themselves, “And that’s why I’ll always buy Apple.”
So I posed this question to my wife today and she said that without a doubt it would make her more likely to purchase a MacBook over another brand. Then again, she told me that she just paid more for a “green” frying pan…
It doesn’t make me want to buy a Mac more than before because it is mainly the OS but then again it wouldn’t be so nice is OS x can on a Dell or HP. But back the the Greener issue. It really is cool to be able to tell people that you have to best computer in the world and that once you are finished with it you can recycle it. Who else can say that…..
No but it might keep Greenpeace off their ass 🙂
In my industry, I have found that mentioning “green” is the key to the customer base….we don’t sell many green products, but current / potential customers always ask if we offer them.
I think most people would not care about the “green” aspect of Apple directly but it will certainly build up their “think differently” slogan. It is pure logic that a differential company would try to be special in any/all aspects possible.
The fact that it’s green will not make the decision for me, however as others have said it will reinforce it.
More importantly the better battery efficiency will mean that it will have longer batter life. Which is an important bonus. I’m just annoyed they released it a month after I bought my laptop.