I spoke before about Apple’s tendency to under promise and over deliver, or "uPod" regarding its business outlook. Well I had just had an experience with an overlooked, but amazingly powerful feature that, to the best of my knowledge, Apple has never hyped or even marketed at all.
That feature is the "Migration Assistant." Here was my dilemma. I was having lots of issues with my personal MacBook Pro and it was slowing down my productivity big time. So my company ordered me a new one last week and it was delivered this Monday. But I’ve been so busy I could not find the time to switch over, so I stuck with my unreliable MacBook simply because it had all my stuff in it.
During one of my frequent reboots I remembered the Migration Assistant. (I’ve never used it before because I’m one of those old-school techies who likes to build his hard drive one install at a time) Basically, all I had to do was reboot my old Mac into Firewire disk mode (try that MacBook Air!) and connect a Firewire cable to my new Mac. A few clicks (and a few hours) later, and my new MacBook was a carbon copy of my old one.
I was amazed! Every file, document, email, iPhoto, iTune, even the arrangement of icons on my dock and my desktop was preserved. It is the most amazing feeling to pick up a brand new computer and hit the ground running with everything where it should be in just a few hours. Such a feat usually takes about a week.
Clearly this isn’t the coolest feature around, but perhaps the most practical when trying to get people to buy a new Mac. I think Apple should invest in a PC vs Mac commercial where Justin speaks to this feature since there are lots of people like me who stick with their old computers for fear of the hard work of migrating. Have you ever used the Migration Assistant?