Leopard, Apple’s latest OS hits shelves tomorrow and the marketing department isn’t leaving anything to chance. Already folks like Ed Baig (who I recently met at DEMO) have reviewed it for USA Today and Wired thinks it is the best OS yet. That kind of great, early PR happens when the Apple PR department ship fully loaded new iMacs to reviewers a week ahead of launch so stories like these can break right before the product becomes available. This results in a firestorm (sorry California) of publicity that generates even more buzz. In addition, viral videos such as the one I embed here – this one shows the cool outer space hologram effect on the box cover – will surely help people get off their chairs and visit a store to purchase Leopard fast.
I think the little things in this OS will add up to more people upgrading and users new and old falling in love with the Mac and buying a new one. This app actually emits real time smoke while burning DVDs in Leopard. Surely more cool apps like this are right on the horizon.
UPDATE: Thursday nite, 9 pm: I got notice today that my copy is on its way too – then I noticed that Leopard is offered by Amazon at $20 off! Glad I could help (hey, I get like $3 from Amazon as an affiliate…we both win)