Leopard, Apple’s latest OS hits shelves tomorrow and the marketing department isn’t leaving anything to chance. Already folks like Ed Baig (who I recently met at DEMO) have reviewed it for USA Today and Wired thinks it is the best OS yet. That kind of great, early PR happens when the Apple PR department ship fully loaded new iMacs to reviewers a week ahead of launch so stories like these can break right before the product becomes available. This results in a firestorm (sorry California) of publicity that generates even more buzz. In addition, viral videos such as the one I embed here – this one shows the cool outer space hologram effect on the box cover – will surely help people get off their chairs and visit a store to purchase Leopard fast.
I think the little things in this OS will add up to more people upgrading and users new and old falling in love with the Mac and buying a new one. This app actually emits real time smoke while burning DVDs in Leopard. Surely more cool apps like this are right on the horizon.
UPDATE: Thursday nite, 9 pm: I got notice today that my copy is on its way too – then I noticed that Leopard
Interesting that you mentioned firestorm and San Diego. I am in San Diego and last weekend I cloned my Mac’s hard drives to external drives in anticipation of installing Leopard. I made the preparations, but I did not have to evacuate, those external hard drives were in the bag with my iBook.
I am looking forward to Leopard. I ordered it online from Apple and today received an email that it has shipped. The only downside is that FileMaker is not yet compatible and I have an important database in FileMaker.
I skipped the last OS upgrade, so I’m still using 10.3.9. I’m not skipping this one. And I’ll be buying a Firewire external hard drive, too, to let that backup tool do what it’s supposed to do.
disco has done that since last fall!!! that was a huge controversy in the mac blogsphere since people were claiming that the state of te delicious generation would have it’s way in with the leopard release. i think it’s good to make really pretty apps and use coreanimation to guide the user through the app rather than use stupid clips and stuff as wizards. well used wizards are fine, other are just stupid. leopard is a developer’s release….where users will benefit the most.
i think that’s what you meant to say…right?