The desire to fit in

Apple_ipodOne of the points I make in my eBook (coming soon!) is that good marketers can find a way make a customer feel they become a member of a special group after purchasing the product.  Apple’s white headphones do this very well. 

I thought this photo and commercial video really drive home the point. (notice how the skateboarder, as cool as he is, is an outsider – the posters don’t dance for him.)


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