I recently decided to share with the world some of my experiences as a Marketing executive who’s life was forever changed by working at Apple between 1991 and 2000. You see, during this time Apple was a wild rollercoaster – on top of the world with successful Mac SE/30s and IIcxs and then later at the end of its rope after Windows 95 became good enough to almost kill the company. And then Steve Jobs returned and saved the company – eventually through better products but at first through better marketing.
So keep coming back to this site as I dish nearly 10 years of inside Apple secrets and general thoughts about how anyone and any company can learn from the way Apple markets products. And by my account, you’ll learn quite a bit about – arguably – the best marketing company the world has ever known.