
The Siri Slide: How Apple Dropped the Ball (and hopes a former colleague of mine can pick it up)
Apple Intelligence, hyped at WWDC 2024, flopped with delayed features and a sluggish Siri, costing a 14% stock drop in 2025. As rivals like Perplexity soar, Mike Rockwell took over Siri’s reins. Can his Vision Pro savvy revive Apple’s AI—or is Cupertino’s magic fading?