This isn’t necessarily a bad thing. But we’re part of the real-time transformation of Apple from the underdog to the leader. It’s Rocky to Apollo. They both have their charm but they generate different types of fans.
Michelle Quinn from LA Times wrote another story about this transformation.
BusinessWeek looks at the growing pains from the perspective of servicing its customers.
And I’ve said it here before.
The amazing thing for fans of underdog or the hero is that we – all of us – get to help shape Apple’s transformation. Apple hasn’t pre-ordained its future. As it experiences these growing pains they are looking to us – its users and future users – to help find its way.
I’ve spoken a lot about Apple being a great marketer. What we’re seeing is Apple trying to become a great company. Keep sending those cards and letters. Apple – Steve Jobs in particular – reads them all.