UPDATE OCT 1, 2009: My free eBook gives Apple credit for being the "world's best marketing company" But after watching the latest Apple "Get a Mac" commercial during this weekend's NFL schedule I started to wonder if Apple marketing is now just sleepwalking. This commercial is pretty bland, and the characters are not really engaged. An extremely long cord? Not even funny. And is it me or does the Mac guy (Justin Long) mumble – I have trouble understanding what he is saying sometimes.
In any event, with iPods and music now saturated and their growth down, Apple has to resort to pumping up the App store and iPhones but can't lose sight of the desktop and Mac OS vs Windows 7 battle that is looming (32 days from now the second coming of Windows launches and the publicity will be deafening.) FWIW, I'm not a big fan of the "Happy Words" Windows 7 tv ads either. UPDATE 9/23 OMG! Now the whole world is making fun of Microsoft's ad campaigns. What do you think?
So come on Apple, lets see some true innovation in marketing instead of merely poking fun at PC innovations. Perhaps you are protecting your marketing with the same bubble wrap you compare as PC innovations…why is it I can't embed your videos from Apple.com but I can from YouTube?
So let me know with your comments here: can Apple do better?
UPDATE: Here is the MS Video in question:
This is a joke, right?
It really does seem like Apple is losing it in the marketing. At first the PC vs. Mac marketing was fairly funny and got its point across. Now it has just lost its edge.
I always thought that Apple was kind of trying to keep Mac above PC in everything, marketing, quality, prices (literally higher :)). As I heard someone saying, Mac is now getting its hands dirty for no reason. Is this because Apple actually feels threatened by Windows 7? Maybe they are thinking that Microsoft has done something right with the new Windows?
Well, anyways, I hope Apple gets back in track. Oh, and thanks for interesting details about Apple marketing!